Pizza chain Papa John’s has generated more than $1 million in sales from mobile Web orders in less than six months after offering that option to consumers.
The milestone comes after Papa John’s earlier this year crossed more than $1 billion in overall online sales – up from $400 million in 2007 – and launched a Facebook page that quickly attracted 175,000-plus fans in less than a week.
“It tells us that consumers are changing,” said Bob Ford, director of digital marketing at Papa John’s. “We really live in a world of convenience where people have that cell phone with them all the time.”
Created in July, Papa John’s mobile Web ordering system enables pizza lovers to set up an account and place orders directly from their Web-capable mobile devices. The mobile site is accessible at http://mobile.papajohns.com.
“Mobile is an incredibly important part of the overall strategy,” Mr. Ford said. “We view that channel just as we do any other channel – from our phone ordering system to our online system, mobile is equally important.”
